The Strategy of Live Events Course
Join our 12-week online course and coaching program to learn how to plan a live event from the ground up. Whether you've never planned an event before, or you're a seasoned event professional, you'll benefit from the guidance and resources included with this course.
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- Creating a tangible vision for how to make your event the best expression of your unique mission and brand so that it brings you fulfillment AND benefits your business,
- Having clarity and simplicity during the event visioning, budgeting and planning process,
- Feeling confident that you’ve dotted all the i’s and crossed all the t’s so that the chances of important details falling through are zero to none,
- Experiencing ease and joy while selling your event,
- Leading an event where you are in awe of the deep connection your community experiences, the ah-has they take away and the amount of fun you had facilitating!
All of this and more is possible with The Strategy of Live Events Course!
This is not your average online course. Derived from The Event Influencer Collective, a high-touch mastermind and coaching program, this course will cover everything you need to confidently plan and host your live event with a support system to hold your hand in the process! This course includes:
- (7) In-Depth Training Modules that cover all aspects of live events, both in-person and virtual. Modules will be available in their entirety beginning on June 1.
- Multiple bite-sized videos for each module (think 10-15 minutes, perfect for a quick watch over breakfast or in between meetings) that dive into all the details you need, examples pertaining to in-person and virtual events, and lots of case study stories.
- The Event Influencer PDF guidebook and workbook that covers all the module details in writing, AND guides you through the questions and decisions you need to make each step of the way.
- A Private Facebook group for June and July 2020, where we'll be sharing additional resources and insights each week on the specific modules.
- Weekly Q&A video chats to answer all of your event questions.
- Ongoing support from the Event Influencer team in the Facebook group, and support from others in the community to brainstorm ideas and share best practices.
My wish for you is for you to plan and host the amazing event of your dreams. I want you to save time and money in the process, to experience a process of ease and joy, and ultimately bring your mission to life and serve your community in an amazing and transformational way! This is why I created The Strategy of Live Events - because I believe in you, your mission, and the incredible live event you were destined to create.
Want to learn more? Just keep reading!
We approached Elizabeth about a live event for 100 people and she immediately made the process feel manageable and very clear. We had plenty of experience creating and launching digital courses but live events were completely new to us. Her calm and positive demeanor was exactly what we needed when nerves would arise about offering something new like this to our clients. She empowers you to understand how these events work and how you can craft them to be exactly what you envision without getting in over your head. She also provides budgeting tools that help you mitigate financial risk and this definitely saved us money.
~ Desiree Zeidan ~
Marketing Manager, Dreama Tolle Perry Art
The truth is, most live events fail to get attendees, create connection, or make a profit because of mistakes in 4 main areas…
#1: FAILURE TO UNDERSTAND WHAT WORKS
#2: OVERWHELM & BURNOUT
#3: LACK OF CLARITY AROUND EVENT GOALS
#4: UNREALISTIC EXPECTATIONS & BAD BUDGETING
Enrollment opens soon!
A Deeper Look At What We'll Cover
MODULE 2: BUILD YOUR EVENT FRAMEWORK
Now that you have your foundation set, we move forward in building the essential framework around your event. In this module, we answer important questions such as: “When should I host my event? Where should I have it? What location? How long should the event be?” You’ll learn how to determine these details so they are aligned with your event “why,” goals and ideal client/attendee, setting yourself up for an event that your community can’t wait to sign-up for and you can’t wait to lead!
MODULE 4: PLAN YOUR EVENT
Now we get into the nitty gritty of event logistics! Here, you will learn how to hire and work with event vendors, ensuring you pick true partners that best support your event goals, budget, vision (instead of becoming a pain in the tush that makes your job harder). We will also cover all the bases when it comes to determining your event program, materials, and content, so that the flow and teachings create meaningful connection and transformation for your attendees.
MODULE 6: EXECUTE YOUR EVENT
We don’t just teach you how to plan your event, but how to actually host it the day it arrives! Here, you will learn our secrets for creating the ideal “feel” of your event so that your guests feel comfortable and welcomed. We’ll cover how to manage attendees’ expectations so that you can avoid unnecessary questions or complaints, as well as manage your own experience, ensuring you are fully supported and can lead the event with ease and joy. And, you will learn exactly what roles and communication is needed, so that you have a staff that can operate without you (even when troubleshooting those pesky, yet common, event hiccups!)
MODULE 8: VIRTUAL EVENTS
The foundations of hosting a live event are 75% the same, whether the event is virtual or in-person. So what it is about that 25% that is unique to virtual events that can make some incredible, and some absolute duds? In this bonus module, I’ll dive in to that 25% of key elements that are unique to hosting a live event and how to really make them shine. And most importantly, how to approach your event with the same intention and authenticity that makes for a transformational experience like none other!
I loved learning about all of the steps - from the bigger, strategic decisions to the small touches that can really enhance the experience. We have a good plan and framework for our upcoming event, and all of the tools and resources have been invaluable. Those feelings of nervousness and overwhelm have gone away and have been replaced with excitement!.
~ Chris Hays ~
Integrated Marketing Manager, brandiD
See What Special Bonuses You Can Get!
BONUS 2: BUDGET TEMPLATE
Often, the part of planning that people find the most daunting is the budget. Learning how to accurately account for all of your budget items - and how to prioritize them - can reduce the anxiety of planning an event by a huge margin.
BONUS 4: PROGRAM PLANNING TEMPLATE
Outlining the program for your event is hard enough, but it can be even harder to narrow down your amazing ideas so that your guests don't end up feeling overwhelmed. Our program template will help you lay out your time slots and decide how best to fill them.
I’m Elizabeth Shaw, Event Strategist & Experience Maker.
I spent over 20 years in the event planning industry, working for every type of organization on the spectrum - Fortune 500 companies, solopreneurs, non profit organizations, conferences and associations. I’ve done every type of event and tackled every type of event challenge. Venue floods or catches on fire? Yep, done that. Medical emergency? I have well-practiced standard operating procedures for that too. No one shows up to the event? Been there too. Caterer is a no show? I’m a great creative trouble-shooter. Cirque performers and fire acts, emotional breakthroughs, millions of dollars raised? Check, check, check.
Through these experiences I’ve learned what is the same through every single event - the basic details, frameworks, logistics, tools, contracts, and savvy that you need to navigate every event aspect from an event that is 2 people to an event that is 2,000. I know what makes an AMAZING event and what makes an event a dud.
Then, a few years ago, I started hosting my own events. And my first solo events were absolute duds. What went wrong??? I had all this experience hosting events for others, I knew EVERYTHING to do, and yet it still didn’t come together.
That is when I learned that planning events for your own unique brand, your business, is much more personal than planning events for others. There are challenges you face as the business owner and event host that other people never experience in events. In so many ways, an event for a personal brand or entrepreneurial company is a mini business or a separate product unto itself, and it needs to be treated as such - with its own launch plan, a unique marketing vision, and lots of TLC.
Since those first events of mine that were duds, I’ve written a book about optimism (yes, optimism & events go very hand-in-hand!) and I transitioned to hosting my own events on optimism. And they’ve been AWESOME! I was able to take ALL the background - working for other companies and working for myself - and understand the magic that is events for a personal brand.
In doing so, I’ve expanded in supporting the awesome entrepreneurs, thought leaders, creative visionaries, and personal brands that I work with to create stellar events - conferences, retreats, workshops, and masterminds. And I’m bringing that unique magic by teaching others.
That’s why I created this course - so that I can more easily share all the knowledge I've collected through the years.
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Elizabeth is a master event planner and will guide you in creating a one-of-a-kind event. The content and attention to detail that Elizabeth provides are outstanding, and you'll have a solid foundation for creating your own events after your EI Collective experience.
~ Ellen Johnson ~
Owner, Serendipity Needleworks