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Collective Course Event Types Resources Blog Contact

The Strategy of Live Events Course

Join our 12-week online course and coaching program to learn how to plan a live event from the ground up.  Whether you've never planned an event before, or you're a seasoned event professional, you'll benefit from the guidance and resources included with this course.

Enrollment will be opening soon!

But until then, subscribe to our mailing list
so that you'll be notified when it does.

Enrollment closes on May 29, 2020

If you are an Entrepreneur, Thought Leader, Author, Coach, or Creative Visionary, you already know that live events are the best way to deepen engagement with your community and serve in a bigger way.

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Imagine…

  • Creating a tangible vision for how to make your event the best expression of your unique mission and brand so that it brings you fulfillment AND benefits your business,
  • Having clarity and simplicity during the event visioning, budgeting and planning process,
  • Feeling confident that you’ve dotted all the i’s and crossed all the t’s so that the chances of important details falling through are zero to none,
  • Experiencing ease and joy while selling your event,
  • Leading an event where you are in awe of the deep connection your community experiences, the ah-has they take away and the amount of fun you had facilitating!

 

All of this and more is possible with The Strategy of Live Events Course!

This is not your average online course. Derived from The Event Influencer Collective, a high-touch mastermind and coaching program, this course will cover everything you need to confidently plan and host your live event with a support system to hold your hand in the process! This course includes:

  • (7) In-Depth Training Modules that cover all aspects of live events, both in-person and virtual. Modules will be available in their entirety beginning on June 1.
  • Multiple bite-sized videos for each module (think 10-15 minutes, perfect for a quick watch over breakfast or in between meetings) that dive into all the details you need, examples pertaining to in-person and virtual events, and lots of case study stories.
  • The Event Influencer PDF guidebook and workbook that covers all the module details in writing, AND guides you through the questions and decisions you need to make each step of the way.
  • A Private Facebook group for June and July 2020, where we'll be sharing additional resources and insights each week on the specific modules.
  • Weekly Q&A video chats to answer all of your event questions.
  • Ongoing support from the Event Influencer team in the Facebook group, and support from others in the community to brainstorm ideas and share best practices.
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My wish for you is for you to plan and host the amazing event of your dreams. I want you to save time and money in the process, to experience a process of ease and joy, and ultimately bring your mission to life and serve your community in an amazing and transformational way! This is why I created The Strategy of Live Events - because I believe in you, your mission, and the incredible live event you were destined to create.

This sounds like just what I need! Count me in!

Want to learn more? Just keep reading!

The Event Influencer Collective covers this, and more!
Here’s what you’ll learn:

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TOPIC 1: YOUR EVENT FOUNDATION
Learn the most important pieces to put into place for your event, that will impact every single decision moving forward. (and potentially be the difference between a fulfilling, successful event or one that flops!) Most programs skip this important topic, but not us! You will save time, money and confusion during the planning process by determining your event “why,” ideal client/attendee and other foundational details.

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TOPIC 2: BUILD YOUR EVENT FRAMEWORK
Answer important questions such as “When should I host my event? Where should I have it? What location? How long should the event be?” You’ll learn how to determine these details so they are aligned with your event “why,” goals and ideal client/attendee, setting yourself up for an event that your community can’t wait to sign-up for and you can’t wait to lead! 

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TOPIC 3: CREATE YOUR EVENT BUDGET
We know…this is the last thing you want to do! But setting up an event budget ensures your event will be a financial success (and we make it easy every step of the way!) With our tried-and-true templates, you will confidently determine how much you need to charge for your event to make the revenue you desire, what un-expected expenses may occur so that you can be prepared and how to shave off hundreds to thousands of unnecessary expenses that are commonly overlooked.  

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TOPIC 4: PLAN YOUR EVENT
Here’s where we get into the nitty gritty event logistics! You’ll learn how to hire and work with event vendors, so you know what will best support your budget and goals and your vendors will support your event vision (instead of becoming a pain in the tush). We will also cover all the bases when it comes to determining your event program, materials and content, so that the flow and teachings create meaningful connection and transformation for your attendees.

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TOPIC 5: MARKET & SELL YOUR EVENT
We know you are a pro at offering your services but you might feel hesitant about offering an event! So, we’ll make sure that you have everything you need when it comes to spreading the word about your event and selling tickets (there are a few key things that differ from usual sales strategies). From creating your marketing plan, to how to pre-sell tickets so that you garner interest before investing in the event, and even how to promote on social media. We’ve got you covered!

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TOPIC 6: EXECUTE YOUR EVENT
We don’t just teach you how to plan your event, but how to actually host it, so that you can rest assured that you have a plan of action (not just a plan full of details). You will learn our secrets for creating the ideal “feel” of your event so that your guests feel comfortable and welcomed. We’ll cover how to manage attendees’ expectations (so that you can avoid unnecessary questions or complaints) as well as your own experience (ensuring you are fully supported and can lead the event with ease and joy). And, you will learn exactly what roles and communication is needed, so that you have a staff that can operate without you (even when troubleshooting those pesky, yet common, event hiccups!)

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TOPIC 7: POST-EVENT
One of the worst things you can do is finish your event without following through on important tasks to wrap up! We’ll make sure you are prepared with the best ways to debrief your event and interpret the information to ensure your future events get better and better. You’ll know how to follow-up with attendees and vendors so that they become your biggest fans. And lastly, we’ll guide you in determining your best next steps towards your next event!

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We approached Elizabeth about a live event for 100 people and she immediately made the process feel manageable and very clear. We had plenty of experience creating and launching digital courses but live events were completely new to us. Her calm and positive demeanor was exactly what we needed when nerves would arise about offering something new like this to our clients. She empowers you to understand how these events work and how you can craft them to be exactly what you envision without getting in over your head. She also provides budgeting tools that help you mitigate financial risk and this definitely saved us money.

~ Desiree Zeidan ~
Marketing Manager, Dreama Tolle Perry Art

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The truth is, most live events fail to get attendees, create connection, or make a profit because of mistakes in 4 main areas…

Enrollment opens soon!

Sign up now!

A Deeper Look At What We'll Cover

MODULE 1: YOUR EVENT FOUNDATION
Learn the most important pieces needed to build a strong event foundation – the core details of which the success your event stands on. Most programs skip this important topic, but not us! You will save time, money and confusion during the planning process by determining your event “why,” ideal client/attendee and other foundational details. Confirming these details early that will impact every single decision moving forward, and can be the difference between a fulfilling, successful event or one that flops!

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MODULE 1: YOUR EVENT FOUNDATION
Learn the most important pieces needed to build a strong event foundation – the core details of which the success your event stands on. Most programs skip this important topic, but not us! You will save time, money and confusion during the planning process by determining your event “why,” ideal client/attendee and other foundational details. Confirming these details early that will impact every single decision moving forward, and can be the difference between a fulfilling, successful event or one that flops!

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MODULE 2: BUILD YOUR EVENT FRAMEWORK
Now that you have your foundation set, we move forward in building the essential framework around your event. In this module, we answer important questions such as: “When should I host my event? Where should I have it? What location? How long should the event be?” You’ll learn how to determine these details so they are aligned with your event “why,” goals and ideal client/attendee, setting yourself up for an event that your community can’t wait to sign-up for and you can’t wait to lead!

MODULE 3: CREATE YOUR EVENT BUDGET
Before going any further, you need to know what things will cost! We know…this is the last thing you want to do, but in this module, we help you set up an event budget ensures your event will be a financial success (and we make it easy every step of the way!) With our tried-and-true templates, you will confidently determine how much you need to charge for your event to make the revenue you desire, what unexpected expenses may occur so that you can be prepared, and how to shave off hundreds to thousands of unnecessary expenses that are commonly overlooked.

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MODULE 3: CREATE YOUR EVENT BUDGET
Before going any further, you need to know what things will cost! We know…this is the last thing you want to do, but in this module, we help you set up an event budget ensures your event will be a financial success (and we make it easy every step of the way!) With our tried-and-true templates, you will confidently determine how much you need to charge for your event to make the revenue you desire, what unexpected expenses may occur so that you can be prepared, and how to shave off hundreds to thousands of unnecessary expenses that are commonly overlooked.

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MODULE 4: PLAN YOUR EVENT
Now we get into the nitty gritty of event logistics! Here, you will learn how to hire and work with event vendors, ensuring you pick true partners that best support your event goals, budget, vision (instead of becoming a pain in the tush that makes your job harder). We will also cover all the bases when it comes to determining your event program, materials, and content, so that the flow and teachings create meaningful connection and transformation for your attendees.

MODULE 5: MARKET & SELL YOUR EVENT
Now that you’ve done the planning, now you need to ensure you get people in the room! In Module 5, we’ll make sure you have everything you need when it comes to spreading the word about your event and selling tickets (there are a few key things that differ from usual sales strategies). From creating your marketing plan, to pre-selling tickets to garner interest before investing in the event – and even social media promotion – we’ve got you covered!

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MODULE 5: MARKET & SELL YOUR EVENT
Now that you’ve done the planning, now you need to ensure you get people in the room! In Module 5, we’ll make sure you have everything you need when it comes to spreading the word about your event and selling tickets (there are a few key things that differ from usual sales strategies). From creating your marketing plan, to pre-selling tickets to garner interest before investing in the event – and even social media promotion – we’ve got you covered!

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MODULE 6: EXECUTE YOUR EVENT
We don’t just teach you how to plan your event, but how to actually host it the day it arrives! Here, you will learn our secrets for creating the ideal “feel” of your event so that your guests feel comfortable and welcomed. We’ll cover how to manage attendees’ expectations so that you can avoid unnecessary questions or complaints, as well as manage your own experience, ensuring you are fully supported and can lead the event with ease and joy. And, you will learn exactly what roles and communication is needed, so that you have a staff that can operate without you (even when troubleshooting those pesky, yet common, event hiccups!)

MODULE 7: POST-EVENT
The event isn’t over when the last guest leaves. Module 7 will cover all of the necessary post-event wrap-up that you need to be aware of, including the best ways to debrief your event and interpret the information to ensure your future events get better and better. You’ll know how to follow-up with attendees and vendors so that they become your biggest fans. And lastly, we’ll guide you in determining your best next steps towards your next event!

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MODULE 7: POST-EVENT
The event isn’t over when the last guest leaves. Module 7 will cover all of the necessary post-event wrap-up that you need to be aware of, including the best ways to debrief your event and interpret the information to ensure your future events get better and better. You’ll know how to follow-up with attendees and vendors so that they become your biggest fans. And lastly, we’ll guide you in determining your best next steps towards your next event!

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MODULE 8: VIRTUAL EVENTS
The foundations of hosting a live event are 75% the same, whether the event is virtual or in-person. So what it is about that 25% that is unique to virtual events that can make some incredible, and some absolute duds? In this bonus module, I’ll dive in to that 25% of key elements that are unique to hosting a live event and how to really make them shine. And most importantly, how to approach your event with the same intention and authenticity that makes for a transformational experience like none other!

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I loved learning about all of the steps - from the bigger, strategic decisions to the small touches that can really enhance the experience. We have a good plan and framework for our upcoming event, and all of the tools and resources have been invaluable. Those feelings of nervousness and overwhelm have gone away and have been replaced with excitement!.

~ Chris Hays ~
Integrated Marketing Manager, brandiD

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See What Special Bonuses You Can Get!

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BONUS 1: (2) ONE-ON-ONE COACHING CALLS
In your (2) 45-minute coaching calls with Elizabeth, we'll dive deeper into the details of and questions about your event, or work on personalizing some of the resources from the course.
*To be used before July 31, 2020.*

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BONUS 1: (2) ONE-ON-ONE COACHING CALLS
In your (2) 45-minute coaching calls with Elizabeth, we'll dive deeper into the details of and questions about your event, or work on personalizing some of the resources from the course.
*To be used before July 31, 2020.*

BONUS 2: BUDGET TEMPLATE
Often, the part of planning that people find the most daunting is the budget.  Learning how to accurately account for all of your budget items - and how to prioritize them - can reduce the anxiety of planning an event by a huge margin.

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BONUS 3: PLANNING TIMELINE TEMPLATE
With so many minute details that go into planning an event, it's easy for some to slip through the cracks.  Ourexpanded timeline, based on the free timeline on our resource page, will help you stay on track with your schedule so that details don't get missed and cause last-minute panic.

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BONUS 3: PLANNING TIMELINE TEMPLATE
With so many minute details that go into planning an event, it's easy for some to slip through the cracks.  Ourexpanded timeline, based on the free timeline on our resource page, will help you stay on track with your schedule so that details don't get missed and cause last-minute panic.

BONUS 4: PROGRAM PLANNING TEMPLATE
Outlining the program for your event is hard enough, but it can be even harder to narrow down your amazing ideas so that your guests don't end up feeling overwhelmed. Our program template will help you lay out your time slots and decide how best to fill them.

BONUS 1: PLANNING TIMELINE
With so many minute details that go into planning an event, it's easy for some to slip through the cracks.  Our expanded timeline based on the timeline on our resource page will help you not only stay on track with your schedule so that details don't get missed and cause last-minute panic.

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BONUS 2: BUDGET TEMPLATE
Often, the part of planning that people find the most daunting is the budget.  Learning how to accurately account for all of your budget items - revenue and expenses

BONUS 3: PROGRAM TEMPLATE
We know…this is the last thing you want to do! But setting up an event budget ensures your event will be a financial success (and we make it easy every step of the way!) With our tried-and-true templates, you will confidently determine how much you need to charge for your event to make the revenue you desire, what un-expected expenses may occur so that you can be prepared and how to shave off hundreds to thousands of unnecessary expenses that are commonly overlooked.  

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BONUS 4: ONE-ON-ONE COACHING CALL
Here’s where we get into the nitty gritty event logistics! You’ll learn how to hire and work with event vendors, so you know what will best support your budget and goals and your vendors will support your event vision (instead of becoming a pain in the tush). We will also cover all the bases when it comes to determining your event program, materials and content, so that the flow and teachings create meaningful connection and transformation for your attendees.

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Hi,

I’m Elizabeth Shaw, Event Strategist & Experience Maker.

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I spent over 20 years in the event planning industry, working for every type of organization on the spectrum - Fortune 500 companies, solopreneurs, non profit organizations, conferences and associations. I’ve done every type of event and tackled every type of event challenge. Venue floods or catches on fire? Yep, done that. Medical emergency? I have well-practiced standard operating procedures for that too. No one shows up to the event? Been there too. Caterer is a no show? I’m a great creative trouble-shooter. Cirque performers and fire acts, emotional breakthroughs, millions of dollars raised? Check, check, check.

Through these experiences I’ve learned what is the same through every single event - the basic details, frameworks, logistics, tools, contracts, and savvy that you need to navigate every event aspect from an event that is 2 people to an event that is 2,000. I know what makes an AMAZING event and what makes an event a dud.

Then, a few years ago, I started hosting my own events. And my first solo events were absolute duds. What went wrong??? I had all this experience hosting events for others, I knew EVERYTHING to do, and yet it still didn’t come together.

That is when I learned that planning events for your own unique brand, your business, is much more personal than planning events for others. There are challenges you face as the business owner and event host that other people never experience in events. In so many ways, an event for a personal brand or entrepreneurial company is a mini business or a separate product unto itself, and it needs to be treated as such - with its own launch plan, a unique marketing vision, and lots of TLC.

Since those first events of mine that were duds, I’ve written a book about optimism (yes, optimism & events go very hand-in-hand!) and I transitioned to hosting my own events on optimism. And they’ve been AWESOME! I was able to take ALL the background - working for other companies and working for myself - and understand the magic that is events for a personal brand.

In doing so, I’ve expanded in supporting the awesome entrepreneurs, thought leaders, creative visionaries, and personal brands that I work with to create stellar events - conferences, retreats, workshops, and masterminds. And I’m bringing that unique magic by teaching others.

That’s why I created this course - so that I can more easily share all the knowledge I've collected through the years.

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I feel like I am much better organized to create an impactful experience both online and in person with my audience.

~ Jennifer McCallum ~
Owner, Parent Guide Inc.

Read What People Are Saying

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Elizabeth’s Roadmap shifted the approach I was taking to an event that was already underway and highlighted areas where I was investing unnecessary time and resources. I had approached budgeting backwards as well, setting my price point before I knew the real cost of the event, and she was able to help me recalibrate to ultimately host a profitable and successful event.

~ Kevin E. ~
Business & Personal Coach

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It’s rare to find someone who is an inspiring speaker and a gifted facilitator. And when that person is also THE messenger for how to live, work and create from a place of optimism, that person can be none other than Elizabeth Shaw. Elizabeth knows how to ask just the right questions, guide you toward more meaning and fulfillment, and she really sees you. She illuminates opportunities where others only spot obstacles, and she champions you (even when, especially when, you have forgotten how to champion yourself). Elizabeth is a treasure – and everyone who has the opportunity to work with her should!

~ Alexia Vernon ~
Author of Step into Your Moxie

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We approached Elizabeth about a live event for 100 people and she immediately made the process feel manageable and very clear. We had plenty of experience creating and launching digital courses but live events were completely new to us. Her calm and positive demeanor was exactly what we needed when nerves would arise about offering something new like this to our clients. She empowers you to understand how these events work and how you can craft them to be exactly what you envision without getting in over your head. She also provides budgeting tools that help you mitigate financial risk and this definitely saved us money.

~ Desiree Zeidan ~
Marketing Manager, Dreama Tolle Perry Art

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Frequently Asked Questions

Registration Opens Soon!

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Sign me up now!
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No Mystery to this Group's Success

I've planned events for years, and received raving reviews.  But I knew that I was capable of more.  With Elizabeth's guidance and the support of my Collective group, I was able to identify the areas where I could improve myself or bring in others to enhance my events, and have brought my events to even greater heights of suspense and excitement.

~ Nancy Drew ~
CEO, Deadly Fun Murder Mystery Parties

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DeNile is Useless

When my advisors suggested that we host an annual fundraiser to help support the increasing costs of our architectural and statuary programs, I knew that it was good advice, but none of us knew where to start.  Once I spoke with Elizabeth, I knew that she was the advisor I needed to guide me in this new undertaking, and now thanks to her and my Collective group, my subjects and the world have access to even more cultural wonders.

~ Hatshepsut ~
Pharoah, Kingdom of Egypt,18th Dynasty

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Instructive and Efficient

Because of past experiences with other collectives, I was initially skeptical about joining this group.  But I was pleased by the clarity of instruction and tangible advice and guidance that we received from Elizabeth.  Additionally, having access to the combined knowledge and experience of the group helped us all toward our goal of event perfection.

~ 7 of 9 ~
Founder, I Am Not Borg

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Elizabeth is a master event planner and will guide you in creating a one-of-a-kind event. The content and attention to detail that Elizabeth provides are outstanding, and you'll have a solid foundation for creating your own events after your EI Collective experience.

~ Ellen Johnson ~
Owner, Serendipity Needleworks

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Enroll Now for the Strategy of Live Events

Course Package

  • Full 7 Module Strategy of Live Events Course with 3-7 video trainings per module
  • EI Strategy of Live Events Guidebook & Workbook as a PDF
  • Access to a Facebook Group for June & July with weekly Q&As

Total Value: $1,997

Cost: $497

Buy Course Package

Strategy of Live Events Course Package

Value: $1,997

  • Full 7 Module Strategy of Live Events Course with 3-7 video trainings per module
  • EI Strategy of Live Events Guidebook & Workbook as a PDF
  • Access to a Facebook Group for June & July with weekly Q&As

 

Memorial Day Bonuses

Additional Bonuses Value: $1,388

  • (2) 45-minute coaching calls with Elizabeth (to be used before July 31; Value: $997)
  • Event Budget Template (Value: $197)
  • Event Planning Timeline Template (Value: $97)
  • Event Program Planning Template (Value: $97)

 

Strategy of Live Events Package - Founders' Launch: $497

Sign Up for the Strategy of Live Events Course

Course Package

  • Full 7 Module Strategy of Live Events Course with 3-7 video trainings per module
  • EI Strategy of Live Events Guidebook & Workbook as a PDF
  • Access to a Facebook Group for June & July with weekly Q&As

Value: $1,997

 

Bonuses

  • Vendor Resources: Top Tips for working with specific vendor types, sample RFPs, payment tracker, and others (Value: $297)

Total Value: $2,294

Cost: $497

Buy Bonus Package

Course Package

  • Full 7 Module Strategy of Live Events Course with 3-7 video trainings per module
  • EI Strategy of Live Events Guidebook & Workbook as a PDF
  • Access to a Facebook Group for June & July with weekly Q&As

Value: $1,997

 

Bonuses

  • Full access to the resource vault including sample emails to attendees, daily and post-even debrief forms, etc. (Value: $997)

Total Value: $2,994

Cost: $497

Buy Bonus Package

Enrollment opens soon!

But until then, subscribe to our email list so that you'll be the first to know when it does.